Central World Plaza
The Lifestyle Shopping Complex
Central World Plaza is situated in the heart of Bangkok's shopping street, at the intersection of Rama 1 and Rajamadri Roads. It is joined to other vast shopping malls in Chidlom and Siam Square by a large kilometer long undercover walkway, underneath the Bangkok Skytrain tracks. This offers protection from both the heat and rain and a welcome respite from the Bangkok's uneven pavements and traffic fumes.
As the name suggests Central World Plaza is more than a shopping complex, it is a meeting place for Thais and foreigners, young and old. A full day is needed to make the most of its many delights. There is a large Cineplex, ice skating rink, bowling alley and a large terrace in the front of the complex housing open air beer gardens and restaurants. At the stroke on midnight on New Year's Eve, you will find thousands of merrymakers here, seeing in the New Year.
As part of the Thai owned Central Department Store Group, the plaza recently underwent a massive refurbishment and facelift. Previously known as Central World Trade, the building was little more than an outdated shopping center. Now, it is thronging with happy shoppers of all ages, looking for bargains and enjoying the atmosphere.
Offering 550,000 sqm of shopping opportunities, Central World Plaza is a maze of clothing boutiques, jewelry shops, tourist souvenirs, furniture and antique dealers along with electronic stockists and the usual ubiquitous mobile phone shops, typically found all over Bangkok Thailand.
There are two large Japanese department stores, Zen and Isetan, locate at it either end of the complex. As you can imagine these house many popular Japanese brands but are equally as interesting for the western tourist. On the 6th floor of Isetan, a large Japanese based bookstore, Kinokuniya, has a wide range of English language books and magazines.
As with any Central department store, Central World Plaza offers frequent promotions and special discount periods to entice its estimated 150,000 daily shoppers.
Central World Plaza markets itself as a lifestyle shopping complex aiming at the middle class market. It does not aim to compete with the more upmarket, elegant Siam Paragon, situated a kilometer further down the road. Situated just 5 minutes walk away, its sister, Central Department Store in Chidlom, sells a large range of western-sized clothing and is therefore popular with Thailand's expat community.
Becoming fully operational in October 2006, the upper floors still have a few vacant spaces. Central World Plaza stocks mainly high Street brands and has many of the popular Thai chains such as Power Buy, B2S bookstore, Asia Books, SB Design Square (furniture). The Jim Thompson outlet, with its specialist range of good quality Thai silk products, proves poplar with many well-heeled Thais and provides unusual and exotic gifts for tourists to take home.
When you get tired of shopping in Bangkok or your feet start to ache, then there is a choice of two cinema complexes – SF World Cinema and Major Cineplex. A large IT center, TK Park has a 4D Movie theatre, internet cafes and other media facilities. Alternatively, go people watching and sit in one of the open air restaurants on the large terrace fronting the building. This is a bustling shopping and commercial area, surrounded by hotels, and one of the busiest intersections in the heart of the city.
The shopping complex is open from 10.00 to 22.00 daily.
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