Siam Discovery Center and Siam Center
World-Class Shopping Experience
Siam Center and Siam Discovery Center are twin shopping malls located right in the heart of Bangkok Thailand , opposite Siam Square and the new wonder on the block, Siam Paragon. Both shopping malls are linked by a walkway and are adjacent to MBK shopping center. The whole district is a symbol of upscale shopping, exquisite dining, and luxury entertainment, catering mostly to young and fashion-savvy crowd.
For years, Siam Center and Siam Discovery Center have been known for their best local and imported merchandise as well as impeccable style clearly seen in every detail. The shopping malls still attract the most sophisticated customers, in spite of the tough competition from Siam Paragon and MBK shopping centers. Even if you have no intentions to spend money in shopping malls (which are understandably a way more expensive than street markets), window shopping and people watch alone are quite fascinating and can give you a good idea of what is hot with Bangkok youth.
Siam Center is best known for its hippest fashion brands, both international and local. Clothing, sports apparel, jewelry, cosmetics, and various accessories are available at somewhat lower prices than the same brands in Europe and U.S. The place is one of the most favorite with youngsters to hang out with friends or just sit in one of the many cafes with a smoothie and a magazine. Weekends normally bring more visitors, with various live entertainment and fashion shows being held regularly.
Siam Discovery Center is based on "one floor, one concept" principle, meaning similar goods are grouped thematically on each floor, for example, fashion clothing, home décor items, sports gear, etc. This well-organized layered style makes it easier for a shopper to find a particular product without the need to do much of a legwork. A few fine restaurants and beauty parlors are spread over the shopping mall, but it is best known for its Cineplex Complex, one of a kind in Thailand. Luxury and comfort personified, the cinema has spacious fully reclining seats, equipped with ice bucket tables. Booking the whole cinema for personal parties is possible.
Both Siam Center and Siam Discovery Center may look quite similar and have similar selection of goods as well, but if you take time to browse through the numerous shops and compare, you will notice the difference. Both centers have some unique in Bangkok and Thailand brands unavailable anywhere else. Lately, the giant Siam Paragon has taken much of the limelight, leaving both centers rather deserted, but loyal customers still prefer the quieter Siam couple over the swanky (and more pricey!) Paragon.
Since the area is packed with tourists, both Siam Center and Siam Discovery Center offer a special tourist discount card, which allows saving up to 30% on purchasing eligible items. There is also a 7% VAT refund for tourists, usually available if the purchases reach 5000 Baht.
All three – Siam Center, Siam Discovery Center and Siam Paragon – are now regarded as Siam Complex and, surprisingly, have a common owner, which explains a lot of similarities between them.
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